Support for Internet Marketing Franchises
Over the past few weeks several articles have been written providing some insight into new opportunities arising from the continued expansion of Internet advertising. I wrote recently about the boon online advertising may play for small businesses as the technology begins to allow more specific local targeting. E-Pizza
The projected growth in this area should have you exploring business opportunities in this field.
While the SMB markets surely will benefit from expanded use of this medium of advertising, what challenges will need to be solved by local Internet advertising professionals?
#1 Current ad agencies serving the SMB audience just do not have the technical expertise to truly guide this audience down the digital path. In fact, most enterprise companies complain that their agencies don't have the needed expertise to guide their journey.
#2 Solution Complexities - Effective Online advertising campaigns are often comprised of many moving parts. Creative development, Targeting, Location, Keywords, Offer, Conversion, SEM, SEO, Email Marketing, Database Marketing, Metrics Reporting and of course Web Development all play a very important part in executing a successful online campaign.
#3 Majority of SMB websites are not built to convert or sell online. These version 1.0 sites are great brochures but are poor at generating the needed visitor actions to create conversion. A new wave of web development is needed to bring first gen sites up to snuff
#4 Understanding these components is important but being able to explain these components to a small business owner is where the rubber will truly meet the road. Being able to simplify a complex solution set will be key to success.
From a recent Red Herring article (Hillary Schneider, VP local Markets at Yahoo! quoted): The untapped “regional local” online ad market consists of 85,000 businesses with an ad spend potential of $48.3 billion, said Ms. Schneider. The “local local” market is estimated at 22 million businesses with a total of $33.6 billion to spend. “I would say we have a long way to go,” Ms. Schneider said.
There are already a a few franchisors looking to take advantage of this opportunity by focusing on both Web Development and Web Marketing for local businesses. Could this be the opportunity you are looking for? Check out the Spotlight Franchises on www.northstarfa.com where one of these concepts ( TruePressence® ) is highlighted!
Have a great week!
Rob
The projected growth in this area should have you exploring business opportunities in this field.
While the SMB markets surely will benefit from expanded use of this medium of advertising, what challenges will need to be solved by local Internet advertising professionals?
#1 Current ad agencies serving the SMB audience just do not have the technical expertise to truly guide this audience down the digital path. In fact, most enterprise companies complain that their agencies don't have the needed expertise to guide their journey.
#2 Solution Complexities - Effective Online advertising campaigns are often comprised of many moving parts. Creative development, Targeting, Location, Keywords, Offer, Conversion, SEM, SEO, Email Marketing, Database Marketing, Metrics Reporting and of course Web Development all play a very important part in executing a successful online campaign.
#3 Majority of SMB websites are not built to convert or sell online. These version 1.0 sites are great brochures but are poor at generating the needed visitor actions to create conversion. A new wave of web development is needed to bring first gen sites up to snuff
#4 Understanding these components is important but being able to explain these components to a small business owner is where the rubber will truly meet the road. Being able to simplify a complex solution set will be key to success.
From a recent Red Herring article (Hillary Schneider, VP local Markets at Yahoo! quoted): The untapped “regional local” online ad market consists of 85,000 businesses with an ad spend potential of $48.3 billion, said Ms. Schneider. The “local local” market is estimated at 22 million businesses with a total of $33.6 billion to spend. “I would say we have a long way to go,” Ms. Schneider said.
There are already a a few franchisors looking to take advantage of this opportunity by focusing on both Web Development and Web Marketing for local businesses. Could this be the opportunity you are looking for? Check out the Spotlight Franchises on www.northstarfa.com where one of these concepts ( TruePressence® ) is highlighted!
Have a great week!
Rob
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