Gen Y Franchise Boom?

I was pleased to read a recent article from the Jan. 2007 Franchise World Magazine highlighting the valuable impact young franchisees are bringing into systems across many sectors.

Early last fall while attending an industry seminar, I had an opportunity to speak with a very well respected industry trainer/consultant who suggested I only steer my practice towards the 45+ crowd. He advised younger candidates lacked the seriousness to be effective franchisees. Being in my mid-thirties I took a little exception to his guidance and decided to not take this nugget of advice.

The below article provides some great insight into how some systems not only relish their young franchisees but see Gen Y as a vital component to their future system growth.

http://www.franchise.org/Franchise-Industry-News-Detail.aspx?id=32038


Have a great weekend!


Rob