E Pizza!

I am always amazed at the effect the internet is continuing to have on traditional brick and mortar businesses. Just this week it was reported that GM is reducing its advertising budget by $600M for 2007. The direct beneficiary of this reduction is reportedly online media. It is cheaper, provides endless targeting opportunities and results can be tracked very accurately.

The Internet is even changing the pizza business as highlighted in the below article. Domino's Pizza reported this week that 1 in 8 pizzas are being ordered online in the UK. The really good news is that this trend not only helps sales but ultimately allows the local business owners to consider less expensive online advertising to drive orders resulting in a healthier bottom line for the franchisees! Maybe one day the dreaded yellow page bill can be avoided for good!

Have a great weekend!

Rob

Article"
'E-pizzas' bulk up Domino's bottom line